Social Media Usage In 2024. In 2024, the total number of social media users is projected to be 5.17 billion people, according to statista. Detailed analysis by the team at kepios shows that there were 5.07 billion social media users around the world at the start of april 2024, equating to 62.6 percent of the total.
In 2024, social media ad spending is expected to reach $300 billion. Every year, this number grows by about 300 million users per.